Create a blogpost called 'Galaxy advert CSP' and then work through the following tasks to make sure you're an expert on this CSP. Re-watch the Galaxy advert above then answer the questions below: 1) What key conventions of TV advertising can you find in the Galaxy advert? visual appeal making it look luxury catchy music recall close up shots on the galazy chocolate 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. why have cotton when you have silk 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? high quality person, fashion and beauty 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? lighting soft, flattering 6) Which of Propp's character types are can be found in the advert...
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Camera movement and editing: blog tasks
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1) Pick three aspects of camera movement in the Minority Report clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. tracking shot follows character, dolly zoom pulling camera back, overhead tracking shot moves above character 2) Pick two aspects of editing in the Minority Report clip and write about what effect it has on the audience. quick cuts- tension, cross cutting - builds suspense 3) Finally, revise last week's work on camerawork by picking out two shots or camera angles in the clip that communicate meaning to the audience. low angle - camera looks at tom high angle - looks down from above
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1) What are the key conventions of music video? location and setting to match the vibe of the song, lip syncing, performance shots artists singing or playing a instrument 2) What is intertextuality? quoti ng recreating scenes, the relationship between texts, especially literary ones . 3) When did music videos first become a major part of the music industry? 1980 launched MTV 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV music television 5) How are music videos distributed and watched in the digital age? youtube, social media
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BLACKPINK - How You Like That: 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience teenagers and young women 2) What audience pleasures are offered by the music video for How You Like That? vibrant colours, daces are engaging, catchy music 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? the rap scene bold makeup, lisas dance break powerful solo 4) How was the How You Like That music video marketed and promoted to the audience? social media trending hashtags, youtube attracting so many views 5) Why is K-pop a global phenomenon and what has helped it to become so popular? high quality production, viral trends
Advertising assessment learner response
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1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW:ANIKA,. SOME ATTEMPT AT RECALLING ADVERTISING CONVENTIOND E.G CALL OUT YOU RECALL KEY EVENTS OF THE GALAXY CSP ADVERT WELL EBI:OVERALL, A DISAPPONTING 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: Q1: Q2: Q3: Q4: 3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if yo...
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1 ) How are the cover lines written to make the audience want to buy the magazine? creating curiosity e.g: shocking secrets reveal 2) What are the connotations of the Heat colour scheme on this particular front cover? that yellow shows attention because its bright, and intresting 3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.) visual-high quality images that pass a message 4) What differences can you find between the use of design and typography between Tatler and Heat ? List at least three differences and explain the effect on audiences. that tatler is high end and heat is for younger that tatler is golds balck andwhite heat is red yellows and pink that tatlet is carefully positioned images and hear is like gossip
I, Daniel Blake: blog tasks
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1) What is independent cinema and how is it different to Hollywood blockbusters? inderpendent/indie 2) What is I, Daniel Blake about? DB 59 year old suffered a heart attack and seeks support from the uk gov, meets Katie a single mother who is facing issues herself. 3) Who directed I, Daniel Blake and why is this important? ken loach expose sand educate people to the issues that many people society face 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. 5) What unusual or creative marketing methods were used to get audiences talking about the film? gurilla tactics 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? 300k estimated 7) What were some of the companies involved in funding or producing I, Daniel Blake? 8) What is the name of the film regulator in the UK and what was the ag...