Magazines and Music Video assessment learner response
1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Anika some knowledge of the magazine CSPS + attempt at explaining a media theory.
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q1: 1
Q2: 1
Q3: 2
Q4:2
Q5: 0
3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.
Good use of the theoretical framework that demonstrates an emerging and
4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.
generally accurate understanding of how design and layout communicate
meaning.
4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.
Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s
heartache’ etc. Suggests these are important developments audiences want to hear the
latest on.
• Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining
British Royalty with American actress.
• Female celebrities feature more prominently than male – perhaps reinforces gender
stereotypes regarding women expecting to take part in gossip about relationships.
• Other valid points must be credited.
5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here.
the audience can gain a sense of identity as they recognise something of themselves or
relate in some way to the group. The band are dressed in standard teenage rock band garb
of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already
worn by them. They are not really offering a performance, it is more of a jam session with
them showing their musical prowess to their friends which is something the audience might
also do
• music videos might represent artists as role models that fans can aspire to be like thus
allowing the audience to gain a sense of identity. The band are represented as ‘everyday
lads’ with typical clothes, costumes, acne. They make eye contact with each other and look
to be having a laugh. The audience might feel they are achievable role models
• music videos might include shots of fans and artists interacting, giving the fans another role
model or group to relate to, as they see people like themselves on screen. It is unclear if the
spectators seen at the side are crew members or friends or fans, as they are very relaxed
when watching such an up tempo, frenetic performance. This might represent the laid-back
relationship between the fans and the band
6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?
- Diversion: music video conventions – performance, effects, fast pace etc.
- Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
- Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
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