Demographics and Psychographics: blog tasks
1) What information do media companies use to create a demographic profile of their audience? age, gender, education, 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier for you to teach your target customer 3) What are the seven different Psychographic groups? main stream, succeed, struggler, resigned. explorer, aspirer, reformer, 4) Write a brief summary of what each Psychographic group is seeking or motivated by. main stream-these are people who live in the world of domestics and the everyday.. the strugglers-others often see them as victims, loser and wasters aimless, disorganised people. resigned- these are predominantly older people with constant, unchanging values build up over time. succeeded-success possess self-confidence have a strong goal orientation and tend t be organised. explorer-people driven a need for discovery, challenge and new frontiers. reformer-their own inde...