BLACKPINK - How You Like That:


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience
teenagers and young women


2) What audience pleasures are offered by the music video for How You Like That?
vibrant colours, daces are engaging, catchy music

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
the rap scene bold makeup, lisas dance break powerful solo

4) How was the How You Like That music video marketed and promoted to the audience?
social media trending hashtags, youtube attracting so many views

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
high quality production, viral trends

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