Industries: Ownership and control - blog tasks

 1) What is a conglomerate in the media industries? large industiry that owns operates, such as tv networks film studios and publishing houses such as disnney and comcast and warner bros 


2) What is a subsidiary? is a company owned or controlled by a larger company, the owner owns more than 50%

3) What are the benefits for media companies of vertical integration?
cost control - distrubution deals 
increased profit margains - larger portions of profits 
greater control - more control over producation quality 

4) What are the benefits for media companies of horizontal integration?
increased market share - expand market share
econimes of scale -  cose-effective
negotiation power - more leverage 

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
disney - TV netoworks and steaming platform 
comcast - television channnels, film studios theme parks
apple - hardware apple music apple TV+ and apple sotre

6) What is convergence and what device has changed the relationship between audiences and producers? 
In summary, convergence connects different media, and the smartphone has reshaped how audiences interact with and contribute to media production.

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
Facebook’s decision to acquire Instagram for $1 billion in 2012 was a strategic move driven by several key factors. At the time of the acquisition, Instagram was a relatively new app with only around 30 million users, but Facebook saw it as a valuable asset


8) What is the name of the media billionaire who used to own Fox? 
Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

  • ABC Television Network

  • ESPN

  • Pixar Animation Studios

  • Marvel Studios

  • Lucasfilm

  • 20th Century Studios (formerly 20th Century Fox)

  • Walt Disney Studios (including Disney Animation)

  • Disney Channel

  • Hulu (Disney acquired a controlling stake)

  • Disney+ (streaming service)


    • 10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 
    Disney's acquisition of 21st Century Fox in 2019 for approximately $71 billion was a major strategic move to strengthen its position in the global entertainment industry

    Comments

    Post a Comment

    Popular posts from this blog

    First blog task

      First blog task When you have set up your blog, it's time for your first blog post! Click on ' New Post ' and put the title as 'First 10 questions'. You need to answer the following questions (detailed answers in full sentences please) as your first post: 1) Which part of Media are you looking forward to the most? Im excited for course work 2) What knowledge and skills do you hope to learn in Media? I want to learn to edit 3) What grade are you realistically hoping to achieve in Media?  9 because i deserve it 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  computer, phone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? 14 16hr 6) What was the last TV programme or film you watched? gossip girl 7) What device or subscription do you use to listen to music? on my phone 8) Do you play videogames? If so, what do you play gam...
    Read more

    Media assessment 1: Learner response

      1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Attempted every question us this assessment, some knowledge at what camera shot was used in the water aid advert.. Not always responding to the question being asked. Try highlight keywords in the question in future. We will work on your exam technique too. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0/1 Q2: 1/1 Q3: 3/12 Q4  1/2 Q5 2/6 Q6:2/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. 2)Because i understood what happened and what the photo was talking about. 4)I could understand what the child was feeling through his facial expression  i read through the question 4) Identify one of your  weaker  questions. Why did you score lower on this particular question...
    Read more

    Demographics and Psychographics: blog tasks

      1) What information do media companies use to create a demographic profile of their audience? age, gender, education,  2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier for you to teach your target customer 3) What are the seven different Psychographic groups?  main stream, succeed, struggler, resigned. explorer, aspirer, reformer,  4) Write a brief summary of what each Psychographic group is seeking or motivated by. main stream-these are people who live in the world of domestics and the everyday.. the strugglers-others often see them as victims, loser and wasters aimless, disorganised people. resigned- these are predominantly older people with constant, unchanging values build up over time. succeeded-success possess self-confidence have a strong goal orientation and tend t be organised. explorer-people driven a need for  discovery, challenge and new frontiers. reformer-their own inde...
    Read more